JENNY BIRD is an award-winning jewelry brand known for its lightweight, statement pieces. Sold globally at retailers like Le Bon Marché, Nordstrom, Revolve, and Harvey Nichols, the brand has been featured in VOGUE, Elle, and worn by Michelle Obama, Hailey Bieber, and Selena Gomez.
As part of the creative team, I design visuals that connect with customers and help grow the brand’s presence through meaningful, engaging content.
Creating In-House
Email Marketing
I design and develop email campaigns and flows that drive sales and build customer loyalty.
Focusing on key moments like BFCM (Black Friday/Cyber Monday) and semi-annual sales, I create cohesive, high-converting visuals to engage customers when it matters most.
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My process always starts with the core objective — whether it’s to promote a product, launch a new collection through storytelling, or inspire with user-generated content. Once the goal is clear, I select visuals that support the message and design a layout that brings it to life.
For product-focused emails, I build structured, grid-based layouts for clarity. For lifestyle-driven campaigns, I use open, visual designs that spark connection and resonate with the audience. -
I design email layouts in Figma, focusing on structure and campaign goals. After collaborating with copywriters to finalize the messaging, I import the design into Klaviyo, run QA previews, and hand it off to our retention specialist for deployment.
Digital Experience
I design intuitive, user-friendly web pages — from landing pages to homepages — that align with brand identity and enhance the shopping experience. Using Shopify apps like PageFly, Replo, and Tapcart, along with Tolstoy integrations for shoppable video playlists, I help drive conversions and create seamless digital experiences.
Print Materials
I design and produce a variety of print materials, including direct mailers for customer acquisition, retention campaigns, and seasonal holiday booklets. Partnering closely with copywriters, I ensure every piece is executed flawlessly from concept to final print, maintaining brand consistency and high production quality throughout the process.
The Edit
A first-issue newspaper created for JENNY BIRD’s NYC Pop-Up, The Edit captures the essence of the brand through an editorial experience. The publication highlights the founder’s story, trending products featuring UGC, and the latest collection.
Collaborating closely with the Creative and Editorial Directors, I designed key spreads that brought the brand’s story to life — blending thoughtful layouts, brand storytelling, and visual inspiration.
SEE MORE PRINT WORK
