Social Media

In past roles, I developed and executed social media strategies to build brand awareness, boost engagement, and foster community across platforms. Every piece of content is planned to align with brand voice and resonate with the audience. Focusing on Instagram and TikTok, my work drives meaningful interactions and helps grow the brand’s digital presence.

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Navigate Group (2021)

Navigate Group is a marketing and digital services agency specializing in hospitality and retail. At Navigate, I managed social media accounts for in-house restaurant and retail brands, helping increase engagement and build stronger brand communities.

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HOLR Magazine (2021)

HOLR is a millennial-focused fashion and lifestyle media company reaching 19.5 million viewers monthly. As an Art Director Intern, I developed social media campaigns to enhance HOLR’s brand presence and audience engagement.

I curated a monthly fashion segment featuring posts, Reels, and giveaways — successfully reaching and engaging the brand’s target demographic. Campaigns included collaborations with brands like Pretty Little Thing, 437 Swimwear, Hello Fresh, SodaStream, iRobot, and more.