An integrated brand experience for the launch of JENNY BIRD’s first retail pop-up in New York.

Brought the brand’s storytelling into the physical space through all in-store visuals — including vinyl applications, window displays, product cards, and large event posters — as well as The Edit, Issue 1, a print magazine created for the pop-up. The project extended digitally through launch emails and a dedicated landing page, driving awareness and traffic to the New York shop and creating a cohesive visual narrative across every touchpoint.