A collaborative app relaunch focused on extending Jenny Bird’s brand within a partner-built mobile framework.

Developed in partnership with an external app platform, the relaunch centered on brand-led customization, visual refinement, and extensive QA to ensure consistency across key screens. As the platform evolved, I contributed to updated app screens and modular content patterns, working within technical constraints to support scalable campaigns and a cohesive app-to-web experience.

A dedicated landing page accompanied the relaunch to extend the experience across digital touchpoints.